A big picture person with an eye for details and over 8 years of experience in marketing. By heart a true generalist.

I’ve over 8 years of experience in content marketing, social media and business development.  During my years at Wise, I’ve built successfully a marketing function from scratch and a fanbase that drives revenue.

I'm a big-picture person who loves to dream up visionary ideas for the future. But hey, I'm not just all talk! I've got a strong commercial mindset and I'm not afraid to get my hands dirty to tackle everyday tasks and challenges.

One of my greatest strengths is leading creative projects, and when it comes to making complex information easy to understand, you can always rely on me. I thrive on leading and inspiring people and teams to reach our goals together.

Hello!

My 9 to 5 adventures

Wise People Group

Now

Marketing Lead 2020-

I’m leading all Wise marketing activities for our four specialist brands and our small but feisty marketing team. I’m crafting brand and marketing strategies that perfectly sync with our business goals, define our ideal audience, and map out our yearly marketing and content game plans. I don't just sit back and watch – I also dive right in, creating some killer content for social media, newsletters, and our websites. I’m also managing our marketing budget and ensuring every penny is well spent.

In addition, I'm also part of our leadership forum, where we dive into the future of our business and where the company is heading, delve into leadership topics, and cook up exciting projects to keep us moving forward.

 

What have I accomplished? I've built a marketing function from the ground up. We have met our goals for marketing driven revenue. Plus, each of our brands is inching closer to that desired brand awareness state we've been dreaming of within their specific audiences.

Wise Consulting

Then

Marketing & Sales (2017-2020)

Crafting a yearly content marketing plan to back up Wise Consulting’s business game plan, and creating content for our website, socials, newsletters, and online ads. And of course, tracking those marketing moves. Plus, I’ve been busy setting up workflows with our sidekick, Hubspot.

I’m the brain behind our Wake Up with Wise breakfast seminars and digital webinars, making sure everything runs smoothly from start to finish.

Last but not least; I worked closely with the Swedish marketing team and we gave together Wise Consulting a fresh brand identity.

Add your pricing strategy. Be sure to include i

Before that

Marketing trainee (2016)

As a trainee, I got to be the creative force behind our website content, crafting engaging blog posts, keeping our social media buzzing, and making sure our Wake Up with Wise events were a hit.

15/30 Research

Then

Trainee 2015

One of the coolest projects I worked on was a deep dive into how young people in Finland interact with media for one of the largest Finnish media companies. We used a mix of methods from service design to get a comprehensive understanding.

My gig? Well, I was all over the place – from conducting interviews to crunching data to editing video content. And yes, I was the one bringing it all together, presenting our findings with flair using PowerPoint and Keynote.

Kind words about me

  • 💌

    “I’ve had the pleasure of working closely with Isabella. Her energy and enthusiasm are not only contagious but instrumental in driving successful outcomes!

    She is excellent at open communication and transparency which has been valuable asset in manager position. Some of Isabella’s standout qualities are also her creativity and problem-solving skills.

    If you’re seeking a dedicated and evolving marketing and business professional with excellent interpersonal skills, I whole heartedly endorse Isabella.”

    Emmi Hämäläinen / Marketing Specialist / Wise People Group

  • 💌

    “When you meet Isabella, you can right away feel her positive aura and energy. As a professional, she is a modern marketing and storytelling professional and a great supervisor for the marketing team.

    What I appreciated most is her business understanding and that makes her every company's biggest asset. 

    Isabella can lead sales & marketing processes and be an impactful leader. Isabella creates business, stories and she makes people grow.”

    Leo Tuokko / Head of Growth / Wise People Group

  • 💌

    “It is easy and fun to work with Isabella. She sees opportunities, dares to try new things and create new ways of doing things.

    Isabella is efficient and knows how to prioritize correctly. She has independently built a new brand look for the Finnish market and managed to create a foundation despite small resources. Isabella does her job well and with a smile on her face.“

    Maria Lörne / Head of Marketing & Communication / Wise Consulting AB